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Staying in the Loop

A place to learn about Everything in Hook and Loop!™
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3 min read • Updated On: Nov 22, 2023

We're Celebrating Our 30th Anniversary!



HookandLoop.com has been in business for 30 years! This month we’re celebrating our 30 year anniversary with a free shipping offer!

Just use coupon code SHIPFREE at checkout to receive free shipping on your order (must be within continental US, does not include expedited shipping, offer valid through the end of September).

What started in a small office space with a handful of employees has grown into the large company we have today, converting hook and loop by cutting, sewing, welding, and die-cutting material for uses in dozens of industries from schools and government agencies to plastics manufacturers and medical supply companies.

Stephen Ira

Stephen Ira • September 24, 2019

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3 min read • Updated On: Sep 24, 2025

How Hook and Loop Has Flipped the Script on Biomimicry

Biomimicry is when science copies nature to design new products. That may be too blunt. It's more like using nature to inspire new ideas and re-purpose natural attributes to create solutions. For instance, George de Mestral created VELCRO® Brand hook and loop fasteners after mimicking his design after the cockle burr. The burrs got caught in his dog's fur during a hike.

Stephen Ira

Stephen Ira • August 24, 2016

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2 min read • Updated On: Feb 9, 2025

Staying in the Loop: Bikes, Scooters and Horns

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
Stephen Ira

Stephen Ira • January 29, 2016

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3 min read • Updated On: Sep 30, 2025

Staying in the Loop: Oculus Touch, Murphy Beds and More

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.

Stephen Ira

Stephen Ira • January 8, 2016

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2 min read • Updated On: Sep 30, 2025

Staying in the Loop: Sandboarding in Peru and Sleeping in Space

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
Stephen Ira

Stephen Ira • November 13, 2015

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2 min read • Updated On: Sep 30, 2025

Staying in the Loop: Fallout 4's Pip-Boy and an Epic Stormtrooper Costume

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
Stephen Ira

Stephen Ira • November 6, 2015

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2 min read • Updated On: Jun 21, 2024

Staying in the Loop: New Sports Applications

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
Stephen Ira

Stephen Ira • September 17, 2015

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2 min read • Updated On: Nov 22, 2023

Staying in the Loop: A Smart Desk, Shoes & Rescue Tubes

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
Stephen Ira

Stephen Ira • September 11, 2015

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2 min read • Updated On: Nov 6, 2025

Staying in the Loop: Student Creations Using Hook and Loop

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re going to start highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
Stephen Ira

Stephen Ira • August 28, 2015

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2 min read • Updated On: Nov 6, 2025

Staying in the Loop: Sewing How-To & The Iditarod

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re going to start highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
Stephen Ira

Stephen Ira • August 14, 2015

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